It's just word choice being used to influence reader perception. For example, simple "change" or even welcoming progressive ideas is perceived by other groups

It's just word choice being used to influence reader perception. For example, simple "change" or even welcoming progressive ideas is perceived by other groups to be advocating for a new world order. Notice how you can also call them capitalist elites, oligarchs, or successful business leaders depending on the sentiment you wish to portray.