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The kind of microtargeted ad campaign you describe is something that's been available for a long time - especially on social networks like facebook, instagram,
by jcfrei 3y ago
The kind of microtargeted ad campaign you describe is something that's been available for a long time - especially on social networks like facebook, instagram, etc.
- kneebonian 3y agoI don't disagree, but how much more powerful will it get when suddenly I can use AI to create custom targeted ad campaigns specifically for you as an individual
- BerislavLopac 3y agoPowerful, but also dangerous. Imagine that individual being someone who is unsure who to vote for at the next election - times a few million. A limited version of that is what basically decided the 2019 UK elections. And it's also mostly immune to regulation, as it's nearly impossible to prove that such a campaign has actually happened.
- rurp 3y agoGiven how concerned brands are around objectionable content I can't see too many risking an offense or absurd ad being produced from an AI. Companies hate it when their ads show up next to racist/sexist/gross content, imagine how they would feel about their own ad being overtly offensive.