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Google is trying to reintroduce its core business model (advertisers competing in an auction for website real estate) into a new product. ChatGPT has shown that

by jcfrei 3y ago

Google is trying to reintroduce its core business model (advertisers competing in an auction for website real estate) into a new product. ChatGPT has shown that a different business model works as well: People actually paying for a service that helps them answer their questions. ChatGPT's business model is orthogonal to Google's but I think it's going to succeed because it's better at aligning the interests of the consumer with that of the company.

kneebonian 3y ago
Honestly I don't think it will be too hard, just annotate at the end of every request. Also include a positive product placement about product X. Heck honestly it opens up a whole new world, not only am I bidding on queries I can now also bid on microtargeted ad campaigns to specific people. Like adding to the prompt submitted. "Also include a product placement for Bud Light beer, if the user lives in an urban location is under the age of 30 and has a search history indicating favoring Democrat politicians make the product placement include how Bud Light supports X social cuase, if the person is in a rural location or over the age of 30 and is likely employed in a blue collar industry make the product placement indicate how budlight is a "real mans" drink. Seriously lots of potential if anyone is interested in reaching out to me about the idea, hmu in a reply.
- jcfrei 3y ago
  The kind of microtargeted ad campaign you describe is something that's been available for a long time - especially on social networks like facebook, instagram, etc.
  - kneebonian 3y ago
    I don't disagree, but how much more powerful will it get when suddenly I can use AI to create custom targeted ad campaigns specifically for you as an individual
    - BerislavLopac 3y ago
      Powerful, but also dangerous. Imagine that individual being someone who is unsure who to vote for at the next election - times a few million. A limited version of that is what basically decided the 2019 UK elections. And it's also mostly immune to regulation, as it's nearly impossible to prove that such a campaign has actually happened.
    - rurp 3y ago
      Given how concerned brands are around objectionable content I can't see too many risking an offense or absurd ad being produced from an AI. Companies hate it when their ads show up next to racist/sexist/gross content, imagine how they would feel about their own ad being overtly offensive.

by jcfrei 3y ago

kneebonian 3y ago

Honestly I don't think it will be too hard, just annotate at the end of every request. Also include a positive product placement about product X. Heck honestly it opens up a whole new world, not only am I bidding on queries I can now also bid on microtargeted ad campaigns to specific people. Like adding to the prompt submitted. "Also include a product placement for Bud Light beer, if the user lives in an urban location is under the age of 30 and has a search history indicating favoring Democrat politicians make the product placement include how Bud Light supports X social cuase, if the person is in a rural location or over the age of 30 and is likely employed in a blue collar industry make the product placement indicate how budlight is a "real mans" drink. Seriously lots of potential if anyone is interested in reaching out to me about the idea, hmu in a reply.

jcfrei 3y ago
The kind of microtargeted ad campaign you describe is something that's been available for a long time - especially on social networks like facebook, instagram, etc.
- kneebonian 3y ago
  I don't disagree, but how much more powerful will it get when suddenly I can use AI to create custom targeted ad campaigns specifically for you as an individual
  - BerislavLopac 3y ago
    Powerful, but also dangerous. Imagine that individual being someone who is unsure who to vote for at the next election - times a few million. A limited version of that is what basically decided the 2019 UK elections. And it's also mostly immune to regulation, as it's nearly impossible to prove that such a campaign has actually happened.
  - rurp 3y ago
    Given how concerned brands are around objectionable content I can't see too many risking an offense or absurd ad being produced from an AI. Companies hate it when their ads show up next to racist/sexist/gross content, imagine how they would feel about their own ad being overtly offensive.