I work for an airline and recently redesigned the flight search. Saw 10% increase in movement to next stage of the funnel. I still don't feel like I can say 'i

I work for an airline and recently redesigned the flight search. Saw 10% increase in movement to next stage of the funnel. I still don't feel like I can say 'increased turnover by £70million' in good faith though. There is a limited market out there. For a small business a 10% uplift in conversion really = 10% more revenue. The same isn't necessarily true for a blue chip.