4 ms·
I think Meta had two problems to deal with. One that could be solved at anytime but we have no idea even that time will come, and another, which I believe can o
by nokya 3y ago
I think Meta had two problems to deal with. One that could be solved at anytime but we have no idea even that time will come, and another, which I believe can only be resolved through taking consumers hostage.
The first problem is finding a good use case for meta. Many very disruptive technologies did not take off immediately from the beginning. Sometimes they didn't take off until their cost was low enough to align with their customer value. Sometimes they didn't take off because customers didn't know what they could do with the product, etc. Think books, TVs, cars, Internet, etc. I strongly believe that once valuable use cases have been identified by customers, the use of VR for metaverse experiences will take off. And it will not just "take off", it will skyrocket to the roofs.
The second problem in my opinion is the brand itself. Facebook was built from infancy on the theft of personal data (remember female profiles and pictures from university sororities websites being scrapped into Facebook to attract testosterone-awkward males). That's Facebook DNA: collecting and processing personal data from people with their legal but informed and/or unwilling consent. The problem with this approach is that until the first problem is solved for mass consumers (i.e., finding a good use case), the only potential customers of VR/AR equipment are tech savy geeks. And this crowd tends to dislike anything that comes out of Facebook/Meta.
Assuming the above is correct, the company has two options:
1. Finding a high-value use case that could attract a large but yet very specific customer segment, like children (parents), women, luxury, factory workers, etc.
2. Cleaning the company from everyone that destroyed its reputation (i.e., all C-level employees, at least) with immediate effect and bringing in someone who is known to treat privacy not as a legal topic but as a universal human right.
As you can probably guess, I speculate that Meta's only way out is solving the first problem before it runs out of cash.