"Execs distance themselves" - Good, that means the company can still push through risky projects without getting caught up in bureaucracy. "Selling at-cost" -

"Execs distance themselves" - Good, that means the company can still push through risky projects without getting caught up in bureaucracy. "Selling at-cost" - Also good, because they need to get the device into the hands of developers to seed the ecosystem before it becomes more mainstream.