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The ratio of emails sent vs. sales generated depends largely on the quality of the mailing list. Professional mailers buy or lease mailing lists which are more
by stanley 18y ago
The ratio of emails sent vs. sales generated depends largely on the quality of the mailing list.
Professional mailers buy or lease mailing lists which are more less targeted and hence have higher return rates.
On the flip side you have mailers that scrape the web for emails so they have a lower acquisition cost but also a lower hit rate.
- fallentimes 18y agoAgreed. Even knowing that I thought it'd be higher. I used to work for a company like JT Marlin; they'd buy company phone books by the 100.