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> "drink verification can" This reminds me ... There was a video ad many many years ago (2004 or older) that showed a future with strict authentication and ac

> "drink verification can" This reminds me ... There was a video ad many many years ago (2004 or older) that showed a future with strict authentication and access controls ... where employee has to "submit a DNA sample to continue" when they log into a workstation. The ad shows a bald man first running his hand over a completely bald head deviod of any hair, then opening a couple of buttons of his shirt only to find his chest is also completely hairless (presumably already used for previous logins) then he finally sighs and starts to unzip ... ad cuts to black. I have never been able to locate this again nor recollect what product / service / brand the ad was for. It was probably some cybersecurity or consulting firm. Anyone here remembers?

rideontime 3y ago
I do remember this, why do you ask?
- albert_e 3y ago
  Great! I would like to know which brand or service it was for. Curious to know what they ridiculed as the absurd future -- and how far/close actual biometric security has come in these two decades since. Sorry it is off-topic, just my curiosity.
TeMPOraL 3y ago
Reminds me of a more mundane version in an excellent sci-fi TV series, Incorporated (cancelled for $deity knows why, while lesser series continued). IIRC, it featured login authorization by DNA sample, with a neat-looking circular device that would stick a needle in your finger to draw blood. Another interesting concept from that show was NDAs being treated quite literally - per the agreement, if you're to quit or get fired, you'll be put in a device that wipes all covered corporate secrets from your memory. The process wasn't perfect, and could result in a total memory wipe, removing all your memories from the employment period. Allegedly. It's not like there are people who remember it happening.
- mnw21cam 3y ago
  The memory-wiping thing was also the premise of Paycheck.
probably_wrong 3y ago
I doubt it was for a security product, but unfortunately I saw it exactly once and I don't remember what it was about. I seem to remember that a colleague shows up briefly, also bald. But search engines have been aggressively unhelpful. Edit: your comment is now the Google top result for searches on this ad. Congratulations?

rideontime 3y ago

I do remember this, why do you ask?

albert_e 3y ago
Great! I would like to know which brand or service it was for. Curious to know what they ridiculed as the absurd future -- and how far/close actual biometric security has come in these two decades since. Sorry it is off-topic, just my curiosity.

TeMPOraL 3y ago

Reminds me of a more mundane version in an excellent sci-fi TV series, Incorporated (cancelled for $deity knows why, while lesser series continued). IIRC, it featured login authorization by DNA sample, with a neat-looking circular device that would stick a needle in your finger to draw blood. Another interesting concept from that show was NDAs being treated quite literally - per the agreement, if you're to quit or get fired, you'll be put in a device that wipes all covered corporate secrets from your memory. The process wasn't perfect, and could result in a total memory wipe, removing all your memories from the employment period. Allegedly. It's not like there are people who remember it happening.

mnw21cam 3y ago
The memory-wiping thing was also the premise of Paycheck.

probably_wrong 3y ago

I doubt it was for a security product, but unfortunately I saw it exactly once and I don't remember what it was about. I seem to remember that a colleague shows up briefly, also bald. But search engines have been aggressively unhelpful. Edit: your comment is now the Google top result for searches on this ad. Congratulations?