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'YouTube on connected (smart) televisions is adding 30-second "non-skips." These unskippable ads will appear on YouTube Select content, which is what the compan
by thesuperbigfrog 3y ago
'YouTube on connected (smart) televisions is adding 30-second "non-skips." These unskippable ads will appear on YouTube Select content, which is what the company deems to be the top videos. This longer format allows marketers to "use existing assets in front of the most-streamed content."'
'The second big announcement are ads that appear "when people pause a video." What you’re watching will shrink and an advertisement will appear next to that window. In the example provided, we see an "Ad" that’s labeled with some text and a QR code. There’s a "Dismiss" button at the bottom to presumably return to the normal fullscreen pause screen, or you can just hit play again to resume.'
We are quickly approaching the "drink verification can"-level of ad injection and user hostility: https://i.redd.it/t9hsu8y6cts11.png https://i.redd.it/t9hsu8y6cts11.png
Sony wants users to play an "ad game": https://patents.google.com/patent/US8246454B2/en https://patents.google.com/patent/US8246454B2/en
Google wants you to acknowledge an ad to unpause a video.
- tehbeard 3y agoSo looking forward to pausing a video on the TV to answer the phone / talk to someone in the room, only for said TV to start blaring an advert at a stupid volume, as I assume the horrible audio level mixing on regular TV will be present here.
- whitemary 3y agoExactly. This sounds like Hell.
- TeMPOraL 3y agoDon't you worry. Most (all?) companies in smart TV space are also making their own mobile phones, so of course they'll offer you a special service that mutes the ads when it detects you're close to the TV and are picking up a phone call. There is no problem adtech creates, that cannot be solved by more invasive telemetry.
- ballenf 3y agoThere's also the silver lining that eavesdropping on the call would be complicated by ad audio.
- JohnFen 3y ago> There is no problem adtech creates, that cannot be solved by more invasive telemetry. Well, except for the "invasive telemetry", of course.
- WWLink 3y ago> so of course they'll offer you a special service that mutes the ads when it detects you're close to the TV and are picking up a phone call. But only when YOUR phone gets the call. Also the TV won't come with a remote. You'll be expected to pair with your phone using an app that spies on everything. And if you want other users to be able to control the TV with their phones, well, that's gonna cost you extra on a monthly subscription. But hey, that's what the "family" plan is for! EDIT: Just you wait. They'll add "notification" support to TVs, and next thing you know, your TV will be turning itself on to display ads when you're not even watching it.
- TeMPOraL 3y ago> and next thing you know, your TV will be turning itself on to display ads when you're not even watching it. Oh no no, that would be wasting advertiser money. Not fair. The opposite will happen - the TV will come equipped with a suite of sensors, including "structured light" cameras, which, combined with telemetry from the TV app on your phone, will allow the TV to power down the screen when no one is looking at it, and power down the speakers when no one is within earshot. This will be advertised as eco-aware, planet-and-wallet-saving Intelligent Smart feature.
- albert_e 3y ago> "drink verification can" This reminds me ... There was a video ad many many years ago (2004 or older) that showed a future with strict authentication and access controls ... where employee has to "submit a DNA sample to continue" when they log into a workstation. The ad shows a bald man first running his hand over a completely bald head deviod of any hair, then opening a couple of buttons of his shirt only to find his chest is also completely hairless (presumably already used for previous logins) then he finally sighs and starts to unzip ... ad cuts to black. I have never been able to locate this again nor recollect what product / service / brand the ad was for. It was probably some cybersecurity or consulting firm. Anyone here remembers?
- rideontime 3y agoI do remember this, why do you ask?
- albert_e 3y agoGreat! I would like to know which brand or service it was for. Curious to know what they ridiculed as the absurd future -- and how far/close actual biometric security has come in these two decades since. Sorry it is off-topic, just my curiosity.
- TeMPOraL 3y agoReminds me of a more mundane version in an excellent sci-fi TV series, Incorporated (cancelled for $deity knows why, while lesser series continued). IIRC, it featured login authorization by DNA sample, with a neat-looking circular device that would stick a needle in your finger to draw blood. Another interesting concept from that show was NDAs being treated quite literally - per the agreement, if you're to quit or get fired, you'll be put in a device that wipes all covered corporate secrets from your memory. The process wasn't perfect, and could result in a total memory wipe, removing all your memories from the employment period. Allegedly. It's not like there are people who remember it happening.
- mnw21cam 3y ago
- bheadmaster 3y agoWrite a small essay on the advantages of capitalism to skip this ad. The world is really turning into an episode of Black Mirror.
- xg15 3y agoAnd with LLMs we now would actually have the ability to automatically verify such an essay. The future is gonna be fun ...
- darreninthenet 3y agoAnd with LLMs we also have the ability to automatically write it... the background running adblocking process in the future and just going to be AI battlegrounds
- wpietri 3y agoAs a person with a low tolerance for ads, I work hard to avoid them in all contexts. So it's absolutely wild to me what people will put up with. There seems to be some sort of unholy alliance between "number must go up" and "cooking the frog slowly" that means things are going to keep getting worse. I figure there must be a breaking point somewhere, but I would have expected it to come years ago, so I genuinely wonder how bad it can get.
- mkl 3y agoHalf the time when I pause a video, it's to have a better look at something on the screen. The related videos that pop up on pause are annoying enough, but at least I can close that panel.
- wussboy 3y agoDrives me crazy
- Ajedi32 3y agoI mean, obviously more ads are annoying, but I don't see how this is functionally worse than TV ads. You can't skip those either, and unlike with YouTube there's not even an option to pay to get rid of them.
- out-of-ideas 3y ago1) people use youtube to not have to see TV ads 2) tv ads of today are wildly different that TV ads of years ago; they (ads) are simply getting more aggressive every year 3) electronic DRMs means an AD company knows exactly which microseconds were watched and by whom; many folks do not want to be tracked like that (and more folks simply "dont care" and offer "logic" along the lines "everybody poops, who cares if they know when i go poop", ect
- tssva 3y ago> 1) people use youtube to not have to see TV ads Then the good news is they still can by paying for YouTube Premium. The service has to be paid for somehow and Google gives you two choices, your eyeballs or a subscription.
- stuaxo 3y agoThe way Google acts makes you resent them enough to never want to pay them.
- lern_too_spel 3y agoTo unpause an ad. But who is pausing ads anyway unless they're really interested in the ad?
- bagacrap 3y ago> Google wants you to acknowledge an ad to unpause a video. You can just press play as normal