What the startup industry needs is for the business world to feel that they can pay a reasonable price and get a great bespoke software product built. In just t

What the startup industry needs is for the business world to feel that they can pay a reasonable price and get a great bespoke software product built. In just the same way they pay for insurance, legal fees, IT, staff, they also pay for somebody to build them bespoke software for their company. If the business world thought like this, then we (developers) would not have to 'guess' what would be a good or valuable idea, the business world would give it to us.