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I haven't seen the old logo, but this is what I think from seeing this current one. - The dot in the "O" sort of looks like a nipple. - I think both words sho
by danielha 19y ago
I haven't seen the old logo, but this is what I think from seeing this current one.
- The dot in the "O" sort of looks like a nipple.
- I think both words should be in the same typeface. You could still italicize the first word or style it however. The extended "F" from Focus works well.
- The lead-in "tail" of the S (lead-in tail? does that make sense?) needs to be reworked so it fits in.
- gibsonf1 19y agoYou're the second person to make the nipple comment - you definitely have your mind in the right place :) For the typeface, I'm trying to hint at the meaning of the ideas with the words - which may be a mistake. The stream being more "fluid" and wider, the focus being precise. We'll try it with the same font to see how it looks too. Good point on the lead in tail - that is a problem with the font - but I will definitely fix that.