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> nobody buys ads entirely untargeted (they're ineffective) I liked this argument from idlewords: https://idlewords.com/talks/what_happens_next_will_amaze_you

> nobody buys ads entirely untargeted (they're ineffective) I liked this argument from idlewords: https://idlewords.com/talks/what_happens_next_will_amaze_you.htm https://idlewords.com/talks/what_happens_next_will_amaze_you... """Advertisers end up right back where they started,still not knowing which half of their advertising budget is being wasted. Except in the process they've destroyed our privacy."""

charcircuit 3y ago
That is not true. Attribution is the process that allows you to attribute conversions to ads that you have shown. >The losers are small publishers and small advertisers This is not true. In fact small publishers and advertisers are the ones that benefit the most from targeted advertising since it means they will have to spend less to get a customer. If it becomes too expensive for a business to get customers they will go out of business.