From the top of my head: Gut feeling: Definitely In-App purchases. Don't collect upfront. Which portion to make free and which paid? Just test it and ask other

From the top of my head: Gut feeling: Definitely In-App purchases. Don't collect upfront. Which portion to make free and which paid? Just test it and ask other app-makers. Jamie Oliver's on that model for example. Conversion against the higher ranking in the store will be key measures. I'd be interested in the results :) 1) Sponsoring/Ads: I love what you're doing on the ThisWeekIn Network, but I have no clue how that could apply to Mahalo, and what the economics behind that are. Since you're not focused on a particular niche or vertical or horizontal (I don't know if horizontal exists, but I'll use it for let's say "very sophisticated crowd" like TED), sponsoring probably isn't really a scalable option, because it'll take a lot of work I'm guessing. Ads and multiple channels is what you're doing right now? Video eCPM for less targeted ads alone not high enough for the quality of content you produce I guess..? 2) Subscription: Again, subscription, I think, will only work if you get the brand associated with: this is where I can get content on ANYTHING I want to learn in high quality.., which then makes it convenient enough to pay for it - just think of that value.., but it's difficult to achieve. OR it will work if you're able to focus on certain verticals. OR 3) Become a reseller/bundler? maybe even think of doing biz-dev with existing learning platforms already out there and combine them into a subscription where for $15-29 you get "ALL" of them. Justify it with your (I assume huge?) library. Then do biz-dev with books/dvds/universites so that they come with free months. Universities are always great for selling education. When something is REALLY good, it spreads like wildfire between students because they just communicate a LOT more.. (think dropbox) - students want a high degree of free in freemium though :P (dropbox leveraged that in their marketing, btw).. pretty mixed thoughts, but maybe it helps.. Greetings, Alex from JDownloader