> If I remember correctly, Substack has said that traffic from Twitter is ~2% of their inbound traffic. FWIW this is unlikely to have any correlation to their

> If I remember correctly, Substack has said that traffic from Twitter is ~2% of their inbound traffic. FWIW this is unlikely to have any correlation to their total inbound traffic, but moreso to demonstrate that Twitter itself is notoriously bad at generating any outbound traffic (from Twitter to anything) itself. I was actually surprised that the author mentioned Twitter in their list of referrals period for this reason. It was known by advertisers for ages that Twitter was a poor source of click-throughs but when Twitter started showing view metrics on tweets, everyone started realizing the click-through rates on links were abysmal compared to other social media sites. It's like Tiktok, you're consuming short bytes of content, you stay there to continue consuming short bytes of content. You don't leave to go read a long [whatever].