I work with a lot of non-profit Drupal clients and we've switched them from GA to Plausible Analytics because of GA4. It's not free, but it's cheap enough that

I work with a lot of non-profit Drupal clients and we've switched them from GA to Plausible Analytics because of GA4. It's not free, but it's cheap enough that they're willing to pay in order to not deal with all this bullshit. Plausible has a really simple interface, and we're able to embed the dashboard within the Drupal admin interface too so they don't even need to log in to a separate service to see their stats.