People who don't think the forced change to Google Analytics 4 is a big deal may want to consider talking to actual business users of the current Google Analyti

People who don't think the forced change to Google Analytics 4 is a big deal may want to consider talking to actual business users of the current Google Analytics (because Google clearly isn't). GA4 is clearly aimed at data scientists. Even as someone who owns data teams it is a frustration to use. Try it for yourself, count the steps necessary to determine many page view counts a certain page is receiving in current "Universal Analytics" vs. the new GA4. That is if you can even figure out how to do it in GA4. And it's all a shame because Google already acquired a great data science/viz tool, Looker, and that's a perfectly fine place to do data analytics/science rather than forcing it in Analytics.