It's the decline of DVD sales. Big budget Hollywood films are designed to appeal to the lowest common denominator. Why did the mid-budget sector (the one that

It's the decline of DVD sales. Big budget Hollywood films are designed to appeal to the lowest common denominator. Why did the mid-budget sector (the one that can take risks with creativity) drop out leaving us with either indie films or big budget films? According to Matt Damon[1], it's the obsolescence of the DVD market that changed the calculus of mid-budget films. When a structural change affects the economics of content, it's difficult to localize the problem and envision a remedy. Unfortunately, these economic systemic problems tend to shut down our capabilities to affect change rather than enhance them. In some ways it's more convenient to envision the problem as being a problem of movie studio executives and their choices, than a media economy problem with a change in financial relations. 1. Matt Damon | Hot Ones https://youtu.be/yaXma6K9mzo?t=841 https://youtu.be/yaXma6K9mzo?t=841