3 ms·
This is actually a really big problem big companies have - they outsource enforcement to other companies like BrandShield. 99% of the time they clean up scum th
by gjsman-1000 3y ago
This is actually a really big problem big companies have - they outsource enforcement to other companies like BrandShield. 99% of the time they clean up scum that nobody notices, but once in a while they strike incorrectly and cause a lot of bad PR for the first brand.
A good example would be the recent Nintendo takedown of LockpickRCM. That actually wasn't Nintendo - that was one of their partners getting ambitious (though Nintendo didn't necessarily feel the need to intervene and reverse it). If you inform BrandShield that "GPT" is not a trademark of OpenAI, was a term originally created by Google (what about their copyright?), and that you refuse to comply based on that grounds, I would hope they step down; because they would hopefully realize that any attempt at enforcement would be far from a slam-dunk legal case.