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Their guerilla marketing techniques, such as paying botfarms to submit fake 5 star reviews to imdb or letterboxd is not really appreciated. This was going on fo
by rurban 3y ago
Their guerilla marketing techniques, such as paying botfarms to submit fake 5 star reviews to imdb or letterboxd is not really appreciated.
This was going on for years. I have to catch those cheaters manually, and block them for my cannes ratings overview.
But just recently the Robert Rodriguez, Wes Anderson and Martin Scorsese marketing campaigns just did the very same, taking over the dirty tricks from A24. Ingenious Media I assume. Also someone is paying several real people money to submit fake 5 start reviews. All blocked.
https://letterboxd.com/film/hypnotic-2023/members/rated/.5-5/ https://letterboxd.com/film/hypnotic-2023/members/rated/.5-5...
https://letterboxd.com/film/killers-of-the-flower-moon/members/rated/.5-5/ https://letterboxd.com/film/killers-of-the-flower-moon/membe...
https://letterboxd.com/film/asteroid-city/members/rated/.5-5/ https://letterboxd.com/film/asteroid-city/members/rated/.5-5...
Hate it
The traditional Hollywood-way is extortion. Just as in the Johnny Depp premiere from yesterday in Cannes, the director wanted to cut his 12 minutes to 2 minutes, or better off completely. But then the Hollywood sales agents came close to the director whispering, "when you cut off Johnny Depp, you'll get no distribution in the US. Your choice." And they even made sure that she will stand next to him on the red carpet, which she never planned to do in her wildest dreams.
- byproxy 3y agoWhat distinguishes real reviews from fake reviews?
- rurban 3y agoSee for example this paid shill: https://letterboxd.com/dr_challis/activity/ https://letterboxd.com/dr_challis/activity/ I'm talking ratings, not reviews
- rospaya 3y agoMaybe the target isn't A24 but they're here just to make it look more legitimate?
- deleted 3y ago[deleted]