If you need a "we" to normalize something for you, you probably shouldn't be doing something in the first place. At that point, you're doing it for the validati

If you need a "we" to normalize something for you, you probably shouldn't be doing something in the first place. At that point, you're doing it for the validation of a generalized other, not serving customers. If you want to do it, just do it. And people are welcome to do it, but as a business owner I'd much rather find a profitable business/moat and exploit it indefinitely (see Charlie Munger's point about how cola has no taste memory leading to Coca-Cola making for a great business).