Their CEO is also a social media influencers and CEO of one of the worlds biggest advertising companies, on whose platform he has 130 Million followers or somet

Their CEO is also a social media influencers and CEO of one of the worlds biggest advertising companies, on whose platform he has 130 Million followers or something. They presumably mean legacy media advertising, which I don't know enough about the automotive industry to comment on, but it seems like overall that industry is one of the biggest buyers of legacy ads