Article might be worthy, but this title gives me no insight into the content of the article and thus doesn't allow me to decide if I want to see it or not in a

Article might be worthy, but this title gives me no insight into the content of the article and thus doesn't allow me to decide if I want to see it or not in a first place. How would I guess that it's about "network of blogs with the blatant self-interest machine"?