Off-topic, but I'm getting tired of Apple creating a Proper Noun for every new feature they want to include in marketing. They're always so vague and/or obtuse

Off-topic, but I'm getting tired of Apple creating a Proper Noun for every new feature they want to include in marketing. They're always so vague and/or obtuse that I keep forgetting them and what they mean. As an example, I thought I knew what ProMotion was but am realizing now that I was confusing it with True Tone.