The value I would see in your idea relates to a niche you have created called "geek fitness" or perhaps "ambitness". The latter one refers to people that are so

The value I would see in your idea relates to a niche you have created called "geek fitness" or perhaps "ambitness". The latter one refers to people that are so busy trying to excel in their field that they don't have time to think about working out or designing a program for success. Setting goals, designing a fitness program, and meeting other geeks or ambitious types would be fun. Make it a way to meet new people, network, socialize, and get fit at the same time. None of that is possible online or at home in front of a DVD player. The value-added is all in the physical world- real people, real friends, real equipment. The value add is in how you address your chosen niche- as geeks, as ambitious young professionals. Trouble is, the people with money are baby boomers aged 45+. Then again, they just haven taken a 30% hit in widows and orphans stocks!!! Good luck, and if this idea doesn't work, start building the next one. Today.