Add to the list... * Surprise users. A perfect complement to this article is the short film "Resonance - a film about design strategy" by Continuum. http://jo

Add to the list... * Surprise users. A perfect complement to this article is the short film "Resonance - a film about design strategy" by Continuum. http://jonathanmoore.com/post/129160860/resonance http://jonathanmoore.com/post/129160860/resonance “Sometimes the user needs are to be surprised and delighted. And they can’t tell us how to surprise and delight them, that has to come from us.”