" To the vast majority of people "design" does mean only aesthetics, so the author is to some extent justified in following the same route." If he's writing ab

" To the vast majority of people "design" does mean only aesthetics, so the author is to some extent justified in following the same route." If he's writing about Jobs, then it's pretty much inexcusable to fail to put it the way Jobs would, rather than how "the vast majority of people" would.