1. "We developed this system for comedians to do exactly what Louis CK did. You pay based on usage (no large upfront capital risk), it's ready now, and here's a

1. "We developed this system for comedians to do exactly what Louis CK did. You pay based on usage (no large upfront capital risk), it's ready now, and here's a demo so you can see how nice it is." VS 2. "We could totally develop this site for you. It'll probably cost around $30k and take a 6-8 weeks. Trust us." In both cases it's going to require salesmanship but I'd feel a lot more confident about selling #1. And of course once you've had a few successful clients #1 get's even easier -- you just point to them.