If an article has context and substance to understand the impact, is the name that important in the title? Could it be that upon learning the name, the reader

If an article has context and substance to understand the impact, is the name that important in the title? Could it be that upon learning the name, the reader would want to determine context and applicability to their life? There’s a subtle line between a hook and bait. Maybe this type of a title makes. A scientific topic more approachable. I’m not sure I’d title it the same way, but it is generating discussion and awareness :)