>While Zynga reports 150 million users, only 2.2% (or about 3.3 million) actually pay to play. Further, 70% of Zynga's annual $800 million in revenue comes from

>While Zynga reports 150 million users, only 2.2% (or about 3.3 million) actually pay to play. Further, 70% of Zynga's annual $800 million in revenue comes from only 680,000 of these paying customers. >In other words ... 70% of Zynga's annual revenue comes from less than one-half of 1 percent of its customers. Just curious... why is this regarded as a bad thing? It seems like a pretty meaningless statistic to me - if you redefine "customer" to mean "people who pay", the statistic goes away completely. It's just a freemium model. Is it supposed to uncover some risk I'm not aware of?