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Agreed.GM's management of the US market of cars has also been horrible. During the SUV boom, GM was losing money on most cars. Rather than try to change the car
by redrobot5050 18y ago
Agreed.GM's management of the US market of cars has also been horrible. During the SUV boom, GM was losing money on most cars. Rather than try to change the car from a "loss leader" to "revenue generating", they focused on extracting revenue from their lucrative SUV and Truck market sectors.
Even now, GM does not understand that the American car market is going to have to take a clue from Europe. Affordable, reliable, fuel efficient cars that do not feel like they're cheap. GM has no answer to the Mini-Cooper. Their idea of luxury is a V12 Escalade.