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Have you tried making half the content free, and the other half unlockable? The majority of the top grossing apps use in app purchases.
by jcampbell1 15y ago
Have you tried making half the content free, and the other half unlockable? The majority of the top grossing apps use in app purchases.
- jasonmcalacanis 15y agoWe're going to do that next. Right now we have "courses" which are inapp purchases, but not a portion of the "main course." That's what we will try next: first two chapters free, next five for $1.99.
- jcampbell1 15y agoIn app is the way to go. It matches value creation to revenue reasonably well -- much better than blindly charging for the app or giving all the content away for free. Also, be very defensive with the upgrade marketing copy so you don't get negative reviews. P.S., I am glad that you are joining the club of quality educational content producers that charge for their products. There are plenty of us that make good livings doing it, and producing great pilates instruction will make millions of men's wives/girlfriends slightly hotter, and for that you deserve both admiration and compensation. Cheers.