Yeah I think finance might be the exception more than the rule. If you're gm people might say "oh they make good cars but didn't get the finances right, so they

Yeah I think finance might be the exception more than the rule. If you're gm people might say "oh they make good cars but didn't get the finances right, so they had some trouble". The brand isn't hurt. But if your main product is financial, if your brand value is directly dependent on the financial security people feel about it, bankruptcy is a major blow to the brand.