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I don't think this will work, because it seems like the average person prefers being lied too, or put another way, people prefer to live in blissful ignorance.
by celestialcheese 3y ago
I don't think this will work, because it seems like the average person prefers being lied too, or put another way, people prefer to live in blissful ignorance.
A $300 TV gives you the illusion of privacy, sure you see some ads, but you always have seen ads with your paid cable subscription, so what's the difference.
With this, a free TV immediately makes me skeptical and defensive. "Nothing in life is free". Plus, Telly is doing a hostage situation - Here's the $300 tv for free, but if you fuck with anything, we'll charge you $2k (or whatever it is).
I don't see this going well for Telly.
- biofunsf 3y agoThe difference is that this TV is being upfront about ads and that it’s FREE. I don’t think the average person really cares about their privacy. I’m sure many will jump at the chance for a free TV since all TVs are ad supported anyway. (If people cared they’d uncheck the obscure setting on their smart TV that disable ad personalization) > Plus, Telly is doing a hostage situation - Here's the $300 tv for free, but if you fuck with anything, we'll charge you $2k Wait is this mentioned anywhere? I’m pretty skeptical of this. Even if you got the free TV and never even hooked it up or immediately broke it I don’t think Telly is going to hunt you down demanding their money back.
- LocalH 3y agoIn the terms: > The Product requires an Internet and Wi-Fi connections from third-party providers in order to be functional. Your Internet connection or data plan is subject to the fees, restrictions, terms and limitations imposed by your provider. In order to use the Product and Services, You will: > (a) Use the Product as the primary television in Your household; > (b) Keep the Product connected to WiFi and internet; and > (c) Not use any software on Your WiFi network that with advertising blocking capability. > (d) Not make physical modifications to the Product or attach peripheral devices to the Product not expressly approved by Telly. Any attempt to open the Product’s enclosure will be deemed an unauthorized modification. > If we discover that You are not abiding by the requirements above or have disconnected the Product from an internet connection or WiFi for more than short periods each month, You will no longer be able to use the Service and You must return any Products in your possession to Telly. Failure to return Products to Telly will result in Telly charging the credit card on file. If you do abide by the Terms of Service, your credit card will not be charged.
- Hamuko 3y agoI'm guessing the reason why this service is US only is because I feel like this shit wouldn't fly anywhere else.
- hammyhavoc 3y agoNah, I'm sure it'd fly in plenty of places, but shipping TVs internationally is going to be rough with import fees et al.
- celestialcheese 3y agoUS advertising CPMs for this type of placement will be 100x more valuable than Southeast Asia and 50x LATAM. The economics don’t work anywhere else. Even Europe
- Hamuko 3y agoI'm not entirely convinced that the economics work in the US either. It feels like it has the same problem as those iBuyer ("we'll buy your house with a price we'll calculate using an algorithm") products - the market you capture isn't a solid cross-section, but rather weighted. So iBuyers tended to attract people who might not be able to get the best value for their home on the open market. I think Zillow Offers flopped quite spectacularly. Similarly, the notion of a free ad-powered TV would be more attractive to people with less purchasing power. For a middle/high-income household, the cost of purchasing a 55-inch TV, even a high-end one, is not that steep. The Wirecutter LCD pick (Hisense U8H) is $648 and OLED pick (Samsung S95B) is $1300. There's also a budget option (TCL 5-Series) for $450. So if the target audience for the Telly is someone who can't justify spending ~$400 for a TV, I am not sure if they are an advertiser's dream. If this ad model truly works in the US, I imagine that it could economically also work in Europe. However, I imagine they would have issues with GDPR considering what a massive data harvesting and selling operation this is.
- deleted 3y ago[deleted]
- Jleagle 3y agoMost non-techies don't care about privacy.
- pedrogpimenta 3y ago> Nothing in life is free. We're bathing in free services and most people don't ask about that.