Great UX in and of itself doesn't mean great marketing, but it sure helps form a strong marketing message. If you can paint the picture of your product as solvi

Great UX in and of itself doesn't mean great marketing, but it sure helps form a strong marketing message. If you can paint the picture of your product as solving a need AND being incredibly easy to use, that's powerful. In the absence of an easy to use competitor, solving a problem is enough. But when presented with equal products, the one with a great UX will win more often than not.