One of the people behind it, Philip Ryu, is also one of the creators of MacHeist. That was basically a giant sceme to gather a large mailing list of folks. He a

One of the people behind it, Philip Ryu, is also one of the creators of MacHeist. That was basically a giant sceme to gather a large mailing list of folks. He also works with tap tap tap, who makes use of that mailing list for marketing purposes. He calls himself a designer, but he's essentially an online marketer. And he's really fucking good at it.