> Yes, but feeling hungry doesn't cause weight gain. Acting on it excessively does. Tobacco doesn't cause lung cancer; smoking it does. Last century, we had t

> Yes, but feeling hungry doesn't cause weight gain. Acting on it excessively does. Tobacco doesn't cause lung cancer; smoking it does. Last century, we had to crack down on tobacco companies selling cigarettes as a healthy choice. It has become clear that artificial sweeteners do not live up to the medical claims that they have been sold under; they're possibly a major contributor to the obesity epidemic. Your "personal responsibility" schtick sounds great in a vacuum, but people are susceptible to marketing campaigns bombarding them with a counter-message: you don't need self control, just eat our magical non-fattening food!