Okay, so I'm not tripping. This is just the first time I've had to think critically about the mid-2010s awkward bend that I think you describe well, "a uniform

Okay, so I'm not tripping. This is just the first time I've had to think critically about the mid-2010s awkward bend that I think you describe well, "a uniform kind of sludge that seemed to intentionally blur the lines between several once disparate audiences." At the time, I never paid much attention to how stiff the competition was during this period and how much money was being shoveled into the media outlets in such a weird market. Now I'm reminded of an associate who was afforded a job opportunity at Vice that was basically an invitation to shill junk food on Twitter. And Verizon owning Complex Magazine (which is now apparently owned by BuzzFeed...) What an odd time. No wonder it fell apart.