When Vice was just the magazine, it was pretty influential considering it was just, basically, three guys. Gavin McInnes gets a lot of stick these days, but he

When Vice was just the magazine, it was pretty influential considering it was just, basically, three guys. Gavin McInnes gets a lot of stick these days, but he was pretty instrumental to establishing the baseline "Vice-voice." It kept its unique voice for a decent amount of time, but it eventually sank into a mode where it was where you went to hear the same things you heard anywhere else, but with a bit more blue language as an affectation of authenticity. Going from Hipster Mad Magazine to Hipster National Geographic worked for far longer than I would have guessed.