That's not why. It's just a marketing spin on synthetic leather, and the marketing choice is both because veganism got popular and seen as a positive thing, and

That's not why. It's just a marketing spin on synthetic leather, and the marketing choice is both because veganism got popular and seen as a positive thing, and because PU leather, faux leather etc has established connotations as inferior substitutes to leather. They don't want you to feel that they cheap you out on the good thing. And the car industry totally does the same. Look, for example, here: https://www.bmwgroup.com/en/news/general/2022/vegan-interior.html https://www.bmwgroup.com/en/news/general/2022/vegan-interior...