You've got the order backwards. Vice was started by three Canadian junkies (they literally called themselves that), and for years was only available in print i

You've got the order backwards. Vice was started by three Canadian junkies (they literally called themselves that), and for years was only available in print in the hippest neighborhoods of major cities, while printing salacious material that later became published as books like "The Vice Guide to Sex, Drugs, and Rock and Roll" and "DOs & DON'Ts 2: 17 Years of Street Fashion Critiques". Very little reporting. Then slowly, over the years, the reporting arm emerged as a force to be reckoned with, but it was for "cringey hipsters" first. The old, OLD readership.