The business model revolves around ads, and requires 'capturing' as many users as possible on the platform to be able to target effectively. And then the next

The business model revolves around ads, and requires 'capturing' as many users as possible on the platform to be able to target effectively. And then the next evolution of this model hinges on unproven, still in development, cutting edge technology that has huge upfront monetary costs for anyone who wants to participate in it. I'm no business expert, but this looks like the perfect way of doing the exact opposite of what the ads business model requires.