The iPhone hasn’t even been out for 15 years. People were calling Apple dead not even 6 or 7 years ago, the Apple Watch not being enough to satiate the demand

The iPhone hasn’t even been out for 15 years. People were calling Apple dead not even 6 or 7 years ago, the Apple Watch not being enough to satiate the demand for new toys. The days of Apple basing their business on shiny new iThings are mostly past it, Airpods notwithstanding. Now they’re in pure optimization mode, and going deep into content and services.