How much did the companies make for submitting the false comments? Also, no jail time and how are the people that hired them not guilty of anything? Could they

How much did the companies make for submitting the false comments? Also, no jail time and how are the people that hired them not guilty of anything? Could they have plausible deniability with saying they thought they were just buying advertising? But having 3 separate companies guilty of submitting the comments makes that seem a little unlikely.