3 ms·
Because it wouldn't be very descriptive of the material texture & feel. Vegan leather is basically trying to explain to the customer that it is like leather bu
by uxcolumbo 3y ago
Because it wouldn't be very descriptive of the material texture & feel.
Vegan leather is basically trying to explain to the customer that it is like leather but not made from animal skin.
In the car industry they don't say seats covered in plastic - they say PU leather.
Vegan leather is 100% PU leather.
- detaro 3y ago> Vegan leather is 100% PU leather. Or PVC. Or plant fibers stabilized with PLA and resin (those tend to make big deal about the "plant" part). or ...
- shjake 3y agoI’m sure most customers are more aware of fake/faux/synthetic leather than vegan leather. It’s an attempt to rebrand it since those terms generally have negative historical connotations
- npteljes 3y agoThat's not why. It's just a marketing spin on synthetic leather, and the marketing choice is both because veganism got popular and seen as a positive thing, and because PU leather, faux leather etc has established connotations as inferior substitutes to leather. They don't want you to feel that they cheap you out on the good thing. And the car industry totally does the same. Look, for example, here: https://www.bmwgroup.com/en/news/general/2022/vegan-interior.html https://www.bmwgroup.com/en/news/general/2022/vegan-interior...