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Does this mean 47% of all online ad spend is worthless? How would one prove that it isn't? I've never seen an ad service offer cost per human click or cost pe
by candiddevmike 3y ago
Does this mean 47% of all online ad spend is worthless? How would one prove that it isn't? I've never seen an ad service offer cost per human click or cost per thousand human impressions
- detaro 3y ago> Does this mean 47% of all online ad spend is fraudulent? No. Why would it?
- spondylosaurus 3y agoAutomated ad fraud is why. It's the biggest problem you've never heard of. The last time I heard it cited (which, to be fair, was a few years back) the actual number was 33%—for every three dollars spent on digital advertising, a dollar gets lost to fraud. Not too far off.
- speeder 3y agoI had to disable Google display ads because 90+% was fraud
- acfou 3y agohow did you know?
- phendrenad2 3y agoHow old is that information? If I recall correctly, some of the big ad fraud rings were taken to court, and that killed the business model.
- spondylosaurus 3y agoRoughly three years old I think. But if you're referring to the same ad fraud rings I'm thinking of: yeah, a few did get shut down (which iirc was a first) but there's plenty of new operations taking their place. Ad fraud is a relatively cheap way to make money if you can scale up your operation, and most perpetrators don't get caught or punished. Although that may change in the future.
- jay_kyburz 3y agoI wouldn't spend money on web ads unless you can measure the effects directly. Spend $1000 one week, earn an extra $1000 the week after.