Publications like The Walrus face a double threat. The first is a shift in add spend that favors content aggregators like Facebook and Google. There's simply l

Publications like The Walrus face a double threat. The first is a shift in add spend that favors content aggregators like Facebook and Google. There's simply little interest in long form low quality content, therefore it attracts less eyeballs and companies would rather spend their advertising budget elsewhere. The second is unfair competition by state media. While independent companies like The Walrus have to attract readers, the state medias like CBC and the BBC can simply get a check from the government no matter who's watching.