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Is "SEO" really any different than just basic "best practices" these days? I worked for a company in the SEO business, and I have to say that 99% of it just se
by brk 18y ago
Is "SEO" really any different than just basic "best practices" these days? I worked for a company in the SEO business, and I have to say that 99% of it just seemed patently obvious once you took some time to really think about the problem.
Don't over-abuse keywords
Keep your content fresh/relevant
Make sure the link text to your content reinforces the key terms you're trying to rank on (to the extent you have control of this).
Use sites like digg and stumbleupon to expose users to your content.
And so on. SEO is "dead" in the sense that basic HTML is "dead". It is no longer the mysterious domain of specially trained tech individuals. SEO is just something else that you have to know and do if you want to have any hope of your website and company being noticed in todays consumer world.
SEO is dead, but thousands of SEO consultants who are still trying to make money by making SEO out to be more than it really is are viciously fighting this fact.
- foulmouthboy 18y agoI've come across plenty of companies that have no idea what it means to do "best practices". Companies can be notoriously bad at very important parts of their own business. Just look how many companies outsource accounting. They literally don't trust themselves to handle their money properly. And just as there are dodgy accountants, there will be dodgy SEO/Social Media consultants. The key with good leadership in a company is being able to identify what's what.