3 ms·

As much as many people here will hate this, it’s worth looking at what daily wire does and why it works, they have $200m+ revenue and are profitable. In a rece

by zpeti 3y ago

As much as many people here will hate this, it’s worth looking at what daily wire does and why it works, they have $200m+ revenue and are profitable. In a recent interview Ben Shapiro said it was never about building a publication but building an audience who you can sell products to. Which is why they are selling films and other content like lectures too. Many left wing orgs could do the same, but all they do is news and advertising. That clearly isn’t enough. So I’d argue the ones that are dying are the ones that haven’t been able to adapt with a new business model.

wesapien 3y ago
They've become so incompetent that they can't even use their hegemony's victim ideology for their own profit
mindslight 3y ago
Selling low quality products to low information readers/viewers/listeners based on a political message doesn't work in the mainstream context. Rather "right wing news" isn't actually news but rather editorial for the largest "persecuted minority" group, which can be used as an angle for businesses that support the cause. Some examples from the talk radio I was listening to on a little road trip I just took: An "anti-communist" MVNO. "Avoid giving your money to those big companies that hate your values". With rates that are higher than Tracfone or even Cricket, and ultimately just reselling big carrier service. "Invest in gold". I own a bunch of gold myself, but paying higher commissions (and/or management fees) to support radio ads and other hand holding is most certainly not the way to go. "Avoid probate". Not important (and perhaps even harmful) in most states that have adopted the Uniform Probate Code. But it's a good avenue for upselling expensive trusts and the like. (And of course much self promotion by the hosts, and promotion of other media in the same sphere) The equivalent for the left wing would be something like a site for LGBTQ+ people that was marketing small businesses owned/staffed by LGBTQ+ people who understand you. Which I'm sure does work. But it doesn't work for mainstream news outlets that target a broad audience, regardless of how much the right wing insists that those outlets are "leftist".

by zpeti 3y ago

wesapien 3y ago

They've become so incompetent that they can't even use their hegemony's victim ideology for their own profit

mindslight 3y ago

Selling low quality products to low information readers/viewers/listeners based on a political message doesn't work in the mainstream context. Rather "right wing news" isn't actually news but rather editorial for the largest "persecuted minority" group, which can be used as an angle for businesses that support the cause. Some examples from the talk radio I was listening to on a little road trip I just took: An "anti-communist" MVNO. "Avoid giving your money to those big companies that hate your values". With rates that are higher than Tracfone or even Cricket, and ultimately just reselling big carrier service. "Invest in gold". I own a bunch of gold myself, but paying higher commissions (and/or management fees) to support radio ads and other hand holding is most certainly not the way to go. "Avoid probate". Not important (and perhaps even harmful) in most states that have adopted the Uniform Probate Code. But it's a good avenue for upselling expensive trusts and the like. (And of course much self promotion by the hosts, and promotion of other media in the same sphere) The equivalent for the left wing would be something like a site for LGBTQ+ people that was marketing small businesses owned/staffed by LGBTQ+ people who understand you. Which I'm sure does work. But it doesn't work for mainstream news outlets that target a broad audience, regardless of how much the right wing insists that those outlets are "leftist".