But why couldn't we have had _both_? The technological history of Apple post Steves return is very poorly documented due to its secretive nature. Even so, Isaa

But why couldn't we have had _both_? The technological history of Apple post Steves return is very poorly documented due to its secretive nature. Even so, Isaacson did a really poor job of analyzing Steves personality, and never really confronts him about it. The closest we really get is Steve saying "well, that's just who I am", and a theory by Ive (or Hertzfeld?) about Steves motivations for being so cruel at times. Couldn't Isaacson have confronted Steve about this theory? How about asking him how this fits in with his relation to Buddhism? Or maybe that would be too technical..? Isacsson said that the book "wrote itself". As someone else pointed out, books rarely make good authors.