Fortunately the industry is not so monolithic. There are games made for "other markets", but as they don't partake of the usual mass hype and advertising they'r

Fortunately the industry is not so monolithic. There are games made for "other markets", but as they don't partake of the usual mass hype and advertising they're not as easy to see. How many titles are there on steam? How much of that is the product of what this author would call "the game industry?" 20%? The rest of those games, written by and for "industry outsiders", are the real industry. The advertising and media folks are mostly unaware of it.